Digital fashion week: and Hermès invented the extra soul
Since I saw the little film that Hermès put online yesterday - shot and broadcast live this Sunday at 2 p.m.- to present its spring-summer 2021 men's collection, I tell myself that there may be well a “fashion after”.I cross my fingers so that the sweet and so intelligent audacity of Hermès is the beginning of something and not just a fine way to prepare for the emergency.
As you probably know, Covid 19 forces fashion, in the four cities (New York, London, Milan and Paris) where it normally "walks", to completely question itself.There was no fashion weeks in June.It may be a detail for you, but for fashion it means a lot.First because fashion is not, far from it, that a futile passion that we could do without , it is also a sector that provides work for millions of people.But I will not undertake here to defend this applied art that I love so much, because today, there is better to say.
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All week, we will see how the fashion houses (Haute Couture, then men's fashion) manage to express their work without the traditional catwalk.That Hermès has decided to take the lead and show everyone what 'it was possible to do, it's already cheeky enough, especially for a rather low profile brand.
But that too is a sign.People at Hermès felt very free.I was going to say, "suddenly".Veronique Nichanian, in charge of this male universe, could only design a small collection , and she was alone in her office, rue du Faubourg Saint-Honoré, to respect the sanitary rules.This restriction in the choice of fabrics and production capacities, she made an advantage of it.By going (I dare not say "to the economy" given the price of clothes) to the essentials.She offers just a few models.And you have to see how!
Posted Date: 2020-07-12